Aviv Shiri

Rishon LeZion, Israel

Aviv Shiri

Enterprise Sales ExecutiveData Center, Cloud & AI Infrastructure

Enterprise Sales Executive with 10+ years in B2B tech sales (data center, servers, storage, virtualization, GPU platforms). Manages complex channel-driven deals and strategic partner relationships, consistently exceeding targets (120%+) and generating ~$18M in annual revenue.

Aviv Shiri at a Dell storage booth Aviv Shiri at Dell Technologies Forum
~$18MAnnual revenue generated
120%+Consistent target achievement
10+ yrsB2B technology sales

Vendors & technologies

  • Dell
  • HPE
  • IBM
  • Nutanix
  • Aruba
  • VMware
  • Cisco
  • Palo Alto Networks
  • Check Point
  • AWS
  • Azure
  • Linux

Experience

Jan 2025 – Present

Enterprise Sales Executive – Infrastructure, Databases & GPU Platforms

Computer C-DATA, Israel

  • Lead enterprise infrastructure deals for production, database, and mission-critical environments.
  • Sell server, storage, and GPU-ready platforms for performance-intensive workloads.
  • Own the full sales cycle, from discovery and solution design through pricing, negotiation, and close.
  • Translate performance and scalability requirements into tailored solutions, working closely with partners, pre-sales, and vendors.

May 2018 – Jan 2025

Channel Account Executive – Enterprise & Strategic Partner Sales

Computer C-DATA, Israel

  • Managed and grew strategic partner and reseller accounts across Israel's leading integrators, delivering multi-vendor solutions (Dell, IBM, Nutanix, HPE, Aruba).
  • Exceeded sales targets (120%+), generating ~$18M in annual revenue.
  • Built joint account plans with partners, accelerating pipeline and improving customer retention.
  • Led value-based selling to help customers modernize infrastructure while optimizing cost and performance.

2013 – 2018

Sales Team Leader

Ivory Computers, Israel

  • Led and mentored a sales team within a leading retail technology organization.

2010 – 2012

Network Administrator | IT Engineer

IDF – C4I Corps (Lotem Unit)

  • Hands-on experience in networking, systems, and incident handling in an operational environment.

Selected Achievements

Led multiple six-figure enterprise infrastructure and GPU deals within partner-driven ecosystems.

Positioned advanced compute platforms within broader enterprise modernization initiatives.

Expertise

Core Expertise

  • Enterprise & Strategic Account Sales
  • End-to-End Sales Cycle & Deal Negotiation
  • C-Level Engagement & Consultative Selling
  • Partner, Vendor & OEM Ecosystem Management
  • Channel-Led Go-To-Market

Infrastructure

Servers, Storage, VMware, Hyper-V, Dell, HPE, IBM, Nutanix

Cloud & Security

AWS, Azure, Networking, Security

Business

Deal Quoting & Pricing Systems, IT Asset & Lifecycle Management

Languages

Hebrew (Native), English (Fluent)

Education & Certifications

May 2025 – Nov 2026

CISO & DPO Executive Training Program Completed

Bar-Ilan University – School of High-Tech & Cybersecurity

Chief Information Security Officer (CISO) & Data Protection Officer (DPO)

Courses: Data Protection Officer · CISM Prep (ISACA Israel) · Application Security Practitioner · ISO/IEC 42001 AI Management (UKAS)

Oct 2025 – Aug 2026

Cybersecurity Expert (CND) & AWS Cloud Architect Accomplished

Bar-Ilan University – School of High-Tech & Cybersecurity

Certifications: CCSA (Check Point) · PSE (Palo Alto Networks) · CCNA (Cisco) · LPIC-1 (Linux) · AWS Cloud Practitioner · AWS Solutions Architect Associate

2016 – 2018

B.B.A. – Business Administration (MIS)

Peres Academic Center, Rehovot

Contact